follower

follower
follower fol‧low‧er [ˈfɒləʊə ǁ ˈfɑːloʊər] noun [countable]
1. also market follower MARKETING a company or product which is not one of the main ones in a particular market and does not have a large share of the market:

• They returned to the business last fall with three laptop computers, but those machines were market followers.

2. MARKETING a company or product which is technically less advanced than others:

• It will take this competitor, a traditional follower behind the major brands, some time to come up with anything as good.

* * *

follower UK US /ˈfɒləʊər/ noun [C]
► MARKETING a company or product that only makes new changes, enters a market, etc. after other companies or products have done this first: »

Law firms are not leaders in business, they are followers.

 »

Our analysis supports the view of Germany as a fast follower of e-commerce technologies.

 »

an industry/a market follower

→ Compare LEADER(Cf. ↑leader)
► a person who watches something closely to see how it develops: »

We have long been followers of the mining finance company whose shares have recently soared to 61p.

 close/keen followers »

If you are one of the many investors who has bought shares in the company, no doubt you've become a keen follower of the copper price.


Financial and business terms. 2012.

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Synonyms:
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Look at other dictionaries:

  • follower — follower, adherent, disciple, sectary, partisan, henchman, satellite are comparable when denoting one who attaches himself to another. Follower is the inclusive term, denoting a person who attaches himself to the person or opinions of another… …   New Dictionary of Synonyms

  • follower — [fäl′ō ər] n. [ME folwere < OE folgere] 1. a person or thing that follows; specif., a) a person who follows another s beliefs or teachings; disciple b) a servant or attendant 2. a gear or part of a machine that is given motion by another part …   English World dictionary

  • Follower — Fol low*er, n. [OE. folwere, AS. folgere.] 1. One who follows; a pursuer; an attendant; a disciple; a dependent associate; a retainer. [1913 Webster] 2. A sweetheart; a beau. [Colloq.] A. Trollope. [1913 Webster] 3. (Steam Engine) (a) The… …   The Collaborative International Dictionary of English

  • follower — index addict, coadjutant, cohort, consociate, disciple, member (individual in a group), parasite, partisan …   Law dictionary

  • follower — (n.) O.E. folgere retainer, servant, disciple; successor, agent noun from FOLLOW (Cf. follow). Related: Followers …   Etymology dictionary

  • follower — [n] person who believes or has great interest addict, adherent, admirer, advocate, apostle, attendant, backer, believer, bootlicker*, buff, client, cohort, companion, convert, copycat, devotee, disciple, fan, fancier, freak*, habitué, hanger on* …   New thesaurus

  • follower — ► NOUN 1) a person who follows. 2) a supporter, fan, or disciple …   English terms dictionary

  • follower — noun ADJECTIVE ▪ ardent, close, enthusiastic, keen (esp. BrE) ▪ an ardent follower of the sport ▪ dedicated, devoted, devout …   Collocations dictionary

  • follower — /fol oh euhr/, n. 1. a person or thing that follows. 2. a person who follows another in regard to his or her ideas or belief; disciple or adherent. 3. a person who imitates, copies, or takes as a model or ideal: He was little more than a follower …   Universalium

  • follower — I (New American Roget s College Thesaurus) n. adherent, disciple, cohort. See accompaniment. II (Roget s IV) n. Syn. adherent, disciple, supporter, fan, partisan, attendant, henchman, hanger on, companion, vassal, lackey, helper, acolyte, recruit …   English dictionary for students

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